Ethnic groups are united by certain common cultural (behavioral, linguistic and ritual or religious) traits. There are over 900 recognized ethnic groups around the world today. In the U.S., the various Latin American ethnic groups plus the Spanish ethnic groups are typically called "Hispanics" or "Latinos".

With purchasing power approaching the $1 trillion mark, the Hispanic community in the United States represents a tremendous market opportunity. Hispanics are now the largest ethnic group in the United States, representing 13% of the nation’s population with over 42 million members. Enjoying the highest birthrate of any group in the country, Hispanics over the next several decades will increase to 25% of the nation’s population.

While Hispanics share many common characteristics based on language, culture and heritage, they are not a monolithic group. Understanding what makes different elements of the Hispanic community different is essential for the development of content that effectively targets this community.

Trans 24/7 offers a direct link to this exploding market through an intimate knowledge of the Hispanic consumer and business owner. This is complemented by our service-oriented company culture which focuses on:

• Translation of English-language content into authentic Spanish-language content through our certified, native experts;
  
  
• Recognition of the differences within Hispanic sub-groups based on socio-economic status, geography, national origin and degree of assimilation; and
  
  
• Leveraging highly scalable channels such as the Internet, multimedia productions and viral marketing to ensure the proper channel mix for promoting new Spanish-language content.